Rodgers and Hammerstein’s Carousel

Director- Bill Gabelhausen
Marketing Designer- Jonathan Furlow

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Finished and in Progress Posters

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As Marketing Designer for Carousel, I developed the full visual identity for the production’s promotional campaign:

• Poster Design: Created final posters in Adobe InDesign, which became the central collateral piece for all print and publicity materials.
• Creative Process: Experimented with multiple drafts using free imagery and faculty input, refining designs into a finished concept over the course of one week and ~60 hours of work.
• Brand Consistency: Poster elements were carried across all print and digital materials, ensuring a unified campaign aesthetic.

This project taught me how to balance creative experimentation with efficiency while producing professional-grade marketing materials under deadline.

Above are multiple in-process poster designs that were created by Jonathan using a few free images, an idea from Professor Bill Gabelhausen, and sheer determination to not let anyone down. This process took approximately one week to complete and totaled roughly 60 hours of work from start to finish.