Hair

Director – Bill Gabelhausen
Marketing Manager – Jonathan Furlow

As Marketing Manager for Hair, I oversaw the creation and execution of a full marketing campaign that blended traditional and digital strategies:

• Poster Design: Collaborated with the marketing team to design the official production poster, which served as the cornerstone for all collateral and print materials.
• Photography: Coordinated and captured pre-production photos used in social media campaigns; curated selections from over 200 shots for maximum audience impact.
• Email Campaigns: Wrote and distributed newsletters tailored for patrons less active on social media, ensuring broad outreach across demographics.
• Social Media Content: Designed and approved posts for Facebook and Instagram, targeting a diverse audience and expanding community engagement.

This project strengthened my ability to design cohesive campaigns, manage marketing workflows, and adapt strategies to reach both traditional and digital audiences.

• Above is a sample of the writing used in the email campaigns for Hair. Articles were crafted by the students on the marketing team and then the email was constructed by Jonathan. These emails are used to reach patrons that are not as social media friendly as others in the technological era are.
• Below are samples of social media posts made on Instagram and Facebook approved and posted by Jonathan. These posts are created with the images taken during preproduction photo shoots, and are used to reach a wide audience of people from the ages of 15 – 99.